While I was a graphic designer at the Crocker Art Museum I was a representative on the Focus on Audience Strategy Team. Within this team I collaborated on the #CrockerConvo digital engagement initiative, designing new ways to invite visitors to engage with the museum & each other through Twitter & Instagram.
The cards had questions about the specific piece of artwork. Visitors could either answer the questions on their mobile device in the gallery OR they could take the card home & respond later using, of course, hashtag #CrockerConvo (shortened from Crocker Conversation).
If I had the opportunity to continue working on this projects, I would test the interactive out several additional times with different pieces of artwork as well as with different signage colors and configurations.